Hearthstone

Strategy | Analytics

During Cass’s time at Blizzard Entertainment, she was responsible for developing the data analytics framework for Hearthstone’s digital marketing, social, community, and influencer team. By consulting with cross-functional teams, she created curated weekly, monthly, quarterly, and serialized content assessments to refine strategy and drive engagement.

Beyond quick-turn reports, Cass led a team of analysts in optimizing Sprinklr for all Blizzard IPs, ensuring a streamlined system for translating data into actionable insights. Her work helped Hearthstone elevate content, increase active players, and compete more effectively on social against larger Blizzard franchises like Diablo and World of Warcraft.

Educating teams on industry best practices and platform updates kept everyone informed on social trends, helping departments optimize budgets and pitch for funding to elevate franchise goals.